Laugavegur is Reykjavík’s main shopping street and one of the oldest and liveliest streets in Iceland’s capital city. Its name, which means “wash road,” reflects its origin as a path where local women once took their laundry to nearby hot springs.
Today, the street stretches about 2 kilometers through the heart of downtown Reykjavík, showcasing colorful Icelandic-style buildings alongside an eclectic mix of shops, cafés, restaurants, bars, and clubs.
By day, Laugavegur offers a vibrant shopping experience with a range of Icelandic designer boutiques, vintage stores, souvenir shops, and specialty retailers selling everything from unique crafts to high-end fashion. Popular shops like 66° North, Farmers Market, and Epal highlight modern Icelandic design and outdoor wear. The street also features gallery spaces and street art murals adding artistic flair to the bustling atmosphere.
By night, Laugavegur transforms into Reykjavík’s entertainment hub with numerous bars, pubs, and live music venues keeping the city alive well into the early hours. Alongside traditional Icelandic cuisine, international flavors abound with restaurants serving everything from Thai to vegan dishes, ensuring a diverse culinary scene.
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Scenic beauty
Laugavegur’s charm lies in its vibrant street life combined with the colorful historic architecture. The street is also known for its creative murals and public art installations, creating an engaging urban environment perfect for strolling and people-watching.
Accessibility
Situated in central Reykjavík, Laugavegur is easily walkable from most downtown hotels and the harbor area. Public transport and parking options are available nearby, but the street itself is pedestrianized in parts, enhancing safety and the shopping experience, especially during summer evenings.
Cost
Exploring Laugavegur and browsing shops, cafés, and galleries is free of charge. Purchases and dining, of course, vary by vendor. Paid parking lots exist nearby for visitors arriving by car.
Crowd level
As the commercial and nightlife heart of Reykjavík, Laugavegur attracts both locals and tourists year-round. It is busiest during summer weekends and evenings but generally offers ample space for visitors to enjoy the atmosphere without feeling too crowded.